An emerging trend to emerge since the pandemic is a quest for many to find new ways to work. Thinking about entrepreneurship as a way to express a calling is part of this quest. But it’s a big leap to get there. Here are 6 tips to help.
1. Be clear about your unique offering.
Identify the unique skills, expertise or product that you can offer. This should be something that genuinely excites you and that you can execute well. You need confidence and clarity to know what you can offer to resolve a problem or meet a need,
2. Understand your inadequacies.
This might seem counterintuitive at the start of a business journey, but a key part of presenting a business idea should involve looking at weak areas so that you can build a network or team to give support in the critical areas. You should always be prepared to have a way to address potential weaknesses.
3. Package your offering.
This means presenting your offering to appeal to your niche that is your target market. The means researching and understanding the needs of your ideal customer. Be prepared to explain and describe your offering.
4. Identify your tribe.
The importance of having a peer group cannot be overestimated. This provides access to a network of colleagues, and contacts and potentially a safe space to share the ups and downs of your business journey.
5. Show up consistently.
Showcasing what you do and what you offer is obviously vital. People need to see you and know about your offer. Some people find marketing and promoting comes naturally, for others it may take work and overcoming mindset issues but it’s essential. Look for opportunities to show case what you can do.
6. Take the lesson from failure.
Mistakes are inevitable when you take a risk, some people get disheartened or lose confidence. Understanding that failure is part of the reality of being in business is essential. Finding out what works and what needs to be adapted, leads to agility and builds entrepreneurial muscle.
